How Content Works

No matter what business you’re in, you know about content. Whether it’s your favorite business guru, blog articles like this or your marketing agency’s invoice, you’ve been around content.  Maybe you think content means blog posts. You’d be right.  Maybe you think...

My Love-Hate Relationship With Falafels

  November 2017, a cold day in Budapest. After a long night out, I decide to start the day with lunch at my favorite falafel place. After ordering two sandwiches, I’m excited to fill my empty stomach… …but my stomach itself wasn’t all that excited.  After...

Marketing Is A Concierge Service

In 2018, 5-star hotels are one of the few places where you get to feel like the Great Gatsby.  A swift entry through the revolving door turns you into a prince. As you stroll over the red carpet, admire the gold-painted objects and hum along to the muted jazzy tune,...

Don’t Ask Me How To Sell Your Stuff

  If you market your product or service, you have two jobs: Make people believe certain things. Make them act on those beliefs.  Think about it. Imagine being able to make anybody believe anything and turn those beliefs into action. You could become a famous...