Nobody says anything new about marketing

I’ve recently been listening to and reading a lot of Seth Godin. I love the way he does effective direct marketing without any “make $43,994 tomorrow” or “retired management guru reveals…” hype. To be completely honest, not much new stuff is being said about...

Panning For Gold In The River Of Ideas

When you pan for gold, you can sit by the river for days on end, hoping to painstakingly pick a shiny gold nugget out of a slew of worthless rocks. These days, only a few still sit by the Colorado river combing through pan of gravel after pan of gravel to find a...

Why Marketing Matters

If you’ve ever talked to anyone in the startup world, you know „build it and they’ll come“ is a popular mindset.  They’ll tell you „we don’t really do marketing“. You can find similar mindsets in the non-profit space, B2B sales and other industries.  Frankly, you...

How To Strategically „Cancel“ Your Competition

I know the most burning question on your mind right now:  „FINN, WHAT ARE YOU WEARING?“ Glad you asked. I’m wearing my new headphones and nothing else (kidding). Yesterday, I bought the finest pair of headphones I’ve ever owned: Bose QuietComfort 35 II. They’re...

Webinars Won’t Work In A Few Months (For Most)

You read that right. People try to sell you on webinars as the new ATM. They don’t understand webinars are just another marketing tool with a limited lifespan. You see, there are people making great money who will continue to make great money with webinars.  Just like...