Many marketers and freelancers struggle with charging more for their products and services.
 
For many, the pricing questions feels like a problem which is nearly impossible to solve.
 
Maybe you’re one of them.
 
You might find yourself entertaining the idea of charging premium prices…
 
…and immediately having all sorts of objections like “Who’s gonna pay those prices?” “Am I *really* good enough?”.
 
If that’s you, a Scandinavian coffee shop can teach you a thing or two.
 
In a world where you can get $1-2 coffee on many street corners, this coffeeshop charges $10—a price increase of up to 10
 
A lot of people gladly pay the $10—and they get written about by publications and people make YouTube videos on them.
 
Why would people pay $10 for a cup of coffee?
 
Read these passages from the NYP article:
 
“(…)a barista spends 15 minutes steaming, stirring and fussing over a single latte before placing it on a silver platter with church-like reverence.
 
The drink’s foam is artfully swirled into a tree-like design and sprinkled with raw licorice powder imported from Denmark. Beside it sits a “complimentary” marble-sized ball of chocolate-covered Danish licorice.”
 
And
 
“The lavish latte is made with imported beans ($24 per 12-ounce bag) roasted by Norwegian coffee master Tim Wendelboe, a 2004 World Barista Champion and 2005 World Tasting Champion.
 
The licorice powder is “high class,” according to Hermannsdóttir, and the brew is also mixed with steamed local organic milk and a special anise syrup imported from Denmark.”
(source: https://nypost.com/2014/03/10/would-you-pay-10-for-this-cup-of-coffee/)
 
You already know some products are better than others, quality-wise.
 
But these passages show you how Budin makes you *grasp* how amazing this coffee is.
 
They *demonstrate* how it’s better than regular ol’ Starbucks.
 
You can do the same as a freelancer or marketer (which really is the same).
 
Of course, all that needs to start with a superior product.
 
Then it all becomes about demonstrating the superiority.