When you work out, you rip apart a small piece of muscle fiber.
 
The gap created by you working out is unsustainable.
 
The gap is then filled with protein and…
 
…Ta-Da, your muscle just got some more cells, meaning you gained some muscle.
 
Curiously, persuasion is much the same:
 
When you see or read something that interferes with your current perception of reality, a metaphorical gap is torn in your mind—and it needs to be filled.
 
Your brain won’t stop looking until it found a way to plug that hole.
 
As a skilled persuader, you need to be able to
 
a) tear the holes
 
and
 
b) plug them.
 
And that’s how minds are changed—aka persuasion.
 
-F
 
P.S.: Agree? Disagree? Let’s chat in the comments.