When you pan for gold, you can sit by the river for days on end, hoping to painstakingly pick a shiny gold nugget out of a slew of worthless rocks. These days, only a few still sit by the Colorado river combing through pan of gravel after pan of gravel to find a nugget.

While panning for gold is mostly a novelty thing today, we can still learn something from it. Most marketers today miss a central fact the opportunists by the river knew back in the 1800s: 

You won’t find gold nuggets in an empty pan.

And: The more often you dig your pan in the dirt, the more likely you are to feel rewarded when you finally spot a nugget.

If you’re in marketing, think of your mind as the tin pan you’ll find gold nuggets in—and think of your ideas and skills as the rocks you get. If a gold-panner has less rocks than the person next to her, she’s less likely to hit the jackpot. And if a marketer doesn’t have a lot of ideas and skills, he’s less likely to create a breakout marketing campaign.

So fill your „pan“ with ideas and build the understanding of marketing you need and do things to get more ideas. You could do this using a hundred different methods, but here’s five: 

  • Learn from seasoned experts by reading their books and taking their courses. 
  • Get together a few business buddies and talk shop frequently. 
  • Test something new and see the response. 
  • Start a new sport.
  • Go on a walk.

Now, if your life is already busy and your business is going fine, but you’d love to make more money without adding extra workload to your table, talk to me for a free marketing consultation. 

In your free consultation, we’ll go over your marketing and which strategic elements could help you take your business to the next level. You know I’m a marketer and copywriter, so I’ll offer to help for a fee afterwards, but you can jot down your ideas and run with them, too. 

If you want to claim your free call today, email me with the subject line „Potato“ and I’ll be in touch to schedule your call. 

-Finn Lobsien