I’ve long been fascinated with doctors.

They’re some of the most respected and well-paid professions in pretty much *all* societies around the world.

Even in ancient tribes, shamans were usually considered indispensable and it was incredibly hard to become one.

Now, why am I telling you this?

Because many businesses can learn from doctors and lawyers and make more money and be more respected as a result.

You see, you usually don’t go to the doctor saying „I need this medicine in this dosage“ and just walk out there like you’re at a convenience store.

If this was the case, nobody would need a doctor—we’d just need pharmacies.

Here’s what *actually* happens:

You go in and you tell the doctor what’s wrong with you.

Then he tells you how to fix it.

Then you go to the pharmacy and fix it.

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In your business, you can do the same:

You can shift from just providing what somebody wants…

…to diagnosing the problem and suggesting an individual solution. This alone can be worth a lot of money.

If you can then help the client execute the solution, you’ll make even more.

To execute this—and go from just being a service provider to the respected and well-paid „doctor“ of your market—you need to do two things:

1.

Acquire the necessary skillset. There’s a reason not everybody is a doctor:

If you want to be a doctor, you’ll need to go through a decade of hard work and dedication.

If you want to transform your business and become a doctor, you need to be able to diagnose the problem and figure out a solution.

2.

Execute it.

While it’s simple, this isn’t *easy*. When you first start transforming your business, you’ll have a tough time pushing back against what the client thinks they need.

But working up the confidence to execute is necessary to get the kind of money and respect a doctor gets.

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What will you do today to become the doctor of your market?

-F