I’ve long been fascinated with doctors.
They’re some of the most respected and well-paid professions in pretty much *all* societies around the world.
Even in ancient tribes, shamans were usually considered indispensable and it was incredibly hard to become one.
Now, why am I telling you this?
Because many businesses can learn from doctors and lawyers and make more money and be more respected as a result.
You see, you usually don’t go to the doctor saying „I need this medicine in this dosage“ and just walk out there like you’re at a convenience store.
If this was the case, nobody would need a doctor—we’d just need pharmacies.
Here’s what *actually* happens:
You go in and you tell the doctor what’s wrong with you.
Then he tells you how to fix it.
Then you go to the pharmacy and fix it.
In your business, you can do the same:
You can shift from just providing what somebody wants…
…to diagnosing the problem and suggesting an individual solution. This alone can be worth a lot of money.
If you can then help the client execute the solution, you’ll make even more.
To execute this—and go from just being a service provider to the respected and well-paid „doctor“ of your market—you need to do two things:
Acquire the necessary skillset. There’s a reason not everybody is a doctor:
If you want to be a doctor, you’ll need to go through a decade of hard work and dedication.
If you want to transform your business and become a doctor, you need to be able to diagnose the problem and figure out a solution.
While it’s simple, this isn’t *easy*. When you first start transforming your business, you’ll have a tough time pushing back against what the client thinks they need.
But working up the confidence to execute is necessary to get the kind of money and respect a doctor gets.
What will you do today to become the doctor of your market?