If you’re a marketer who cares about making change, read up:
 
To attract people who actually care about the things you care about, you’ll need to win their trust.
 
You need to be believed.
 
How do you win trust?
 
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Prove that you back up what you claim to do/be.
 
In person, it’s easy to prove something. Just demonstrate how it works.
 
If your product is simple enough and works, it’ll be an easy sell. If you’re not an obvious snake oil salesman, you’ll be trusted quickly.
 
In online marketing, trust is harder to gain.
 
You’re competing for trust with tons of businesses and attention spans are short.
 
But you can still gain trust.
 
Here’s a few ideas:
 
*demonstrate using video content
*be congruent in your messaging
*be a person, not a business
*use client testimonials
 
Hope this helps 🙂
-F