The bad news: I don’t think this article is good.
The good news: I’ll give you the point that’s relevant to marketing so you don’t have to sift through it.
Today’s post teaches you how to bond with your audience more and show people you have the solution to their problem—which gets people to buy or join your cause.
Let’s go!
First, some background.
The article below talks about t he phenomenon of ultra-hard video games.
Every so often, an almost unbeatable game will go viral and amass tons of players.
YouTube videos go up and show people despair at the game.
Video game journalists write about the game.
Eventually, the phenomenon shows up outside of gaming culture and gathers even more attention.
By any traditional measure, these games *shouldn’t* be successful:
*They rarely do marketing. In fact, they’re often obscure games developed as hobby projects by single developers.
*There’s usually no big publisher behind the games.
*The graphics are usually awful, compared to state of the art games.
*Most importantly: The game isn’t even fun for most people. They’re not optimized to give you dopamine hits or be rewarding.
Then what makes these games so appealing to widespread masses of people?
Let me quote the article here.
“They make you scream and laugh and smash your equipment in rage. They unite us in a shared frustration.”
NOW things are getting interesting.
Shared frustration can get a tiny, obscure game thousands and even millions of players.
I think this gives us more than enough proof. Shared frustration is a powerful emotion.
As a marketer/copywriter, you know effective marketing speaks to emotions.
Now, if this emotion alone can get millions of people to download/buy a game, how much more powerful can it be when you apply this concept to a genuine problem people have?
Which shared frustrations can you build a business around?
After all, this is what marketing comes down to: Solving the customer’s problem.
If you can do that, you’re golden.
Communicating that you can solve the problem will be hard and it’s where practical knowledge of copy, funnel architecture and marketing comes in.
But before you do anything, you need to know which shared frustration you can solve for people.