That feeling before the copy goes out…

Whether you write copy for clients or run your own campaigns (or both), you know this feeling: When you’re about to send the copy in, start the campaign, you feel a weird mix of nervousness and excitement. After all, one super-successful piece of copy CAN change...

Stories

  Stories. You know they’re great in marketing.   But really, they’re all marketing is.   Even if you’re just listing benefits, the customer uses your product to tell themselves a story about their lives....
How To Make Your Marketing Believable—The Easy Way

How To Make Your Marketing Believable—The Easy Way

  This post teaches you how to avoid running spammy marketing and how to make your marketing claims believable.   In copywriting, one of the first things any copywriter learns (or should learn) is that benefits sell, while facts don’t.   You probably already...

Why I Didn’t Publish Today’s Post

24 seconds ago, I had a long post written for today. But I decided it wasn’t good enough to post. Here’s a lesson I recently learned the hard way: If you can’t do the work well, don’t do it. And be honest about its quality. === But don’t...