Why You Matter

Why You Matter

  I just read this quote by Emerson:   „Man is timid and apologetic; he is no longer upright; he dares not say ‚I think, ‚I am‘ but quotes some saint or sage.“ (This is from my all-time favorite essay „self-reliance“)   Let me explain how this applies to your...
The Two Essential Components Of Effective Marketing

The Two Essential Components Of Effective Marketing

You know there are *tons* of manuals, (e)books, PDFs, courses etc. on how to do effective marketing. So much so that it gets overwhelming. While many resources are helpful, it helps me to think big picture to relieve myself of the overwhelm. That’s what I want...
The Book That Made Me Quit A Lifelong Habit

The Book That Made Me Quit A Lifelong Habit

You probably know there are tons of books and articles else on nutrition. However, there aren’t a lot of books which get you to quit a lifelong habit immediately.   The book “The Case Against Sugar” by Gary Taubes did that for me.   After about page...

A Business-Transforming Post For You

If you want to make money through copywriting—for clients or yourself—this might be the most important post you’ve ever read.   I hate to break it to you, but when it comes to copywriting, most marketing gurus, experts, authors and trusted business...