Yesterday, I was at the Hungarian National Gallery. Two pictures (by the same artist) caught my eye and reminded me of a valuable marketing lesson. You can see one of the pictures below.
 
On Elias Mögel’s pictures, he paints Jesus Christ and other Christian figures on what looks like “wanted” posters.
 
If you’ve ever been to an art museum, you know there’s TONS of pictures of Jesus and other religious figures.
 
I don’t care much for those—but Elias’ pictures caught my attention.
 
In the center of his pictures, there was the same old picture of some dude who’s been dead for hundreds of years.
 
But what’s between the frame and the person’s face is interesting: The painted wood and the partly torn paper give it a different story than *just* a picture of the face.
 
It looks different. It gets you thinking.
 
Similar to the same old faces which were painted for hundreds of years, I don’t think there’s *new* information on marketing and persuasion:
 
Most of what we know about human behavior is contained in classic fairytales, myths, legends and greek philosophy.
 
Sure, they didn’t know about neurotransmitters or MRT screening, but they sure knew how to make people do and believe what they wanted them to believe or do—persuasion.
 
So there’s no new info. Then why do people spend thousands on learning marketing?
 
Is there a reason people keep buying courses, books and seminars they can have it for much less money or even for free?
 
YES.
 
Packaging.
 
It’s just like the picture of Jesus. Same old thing in the middle, but the packagingis new.
 
Suddenly, Jesus is on a wanted poster—not just inside a frame. New packaging.
 
Or you call the age-old principle of commitment a “sales funnel”. New packaging.
 
Same thing, new application, new packaging => New $$$.
 
-F
 
P.S.: I’ve done quite a few posts (almost daily) over the past few weeks. If you like my posts and you have questions or need help, feel free to add me and reach out.